Keywords in Instagram

Someone writes a keyword under a post or Reel, or in DMs. Your bot replies to the comment and privately sends a guide, link or promo code.

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A comment with a keyword and the bot’s “Sent you a DM” reply
A bot’s Instagram DM with a promo code and link

How it works

  1. 1

    They write a keyword

    Under a post or Reel, or in DMs.

  2. 2

    The bot replies to the comment

    Your bot alternates between several replies.

  3. 3

    It sends the resource in DMs

    Text and up to three link buttons.

How to set up Instagram keywords

In your dashboard:AutomationNew scenarioKeyword

  1. 1

    Open “Automation”

    In your bot’s left menu, open “Automation”, then click the blue “New scenario” button at the top right.

    ETOCHATBOT “Automation” section: menu item and “New scenario” button
  2. 2

    Choose “Keyword in comments or DMs”

    The wizard opens, asking questions step by step and building the flow for you.

    “New automation” window: keyword, product payment, “Start from scratch” and “Use a template”
  3. 3

    Set your keyword

    One rule matches several keywords and phrases. Matching is case-insensitive.

    Keyword setup screen in ETOCHATBOT
  4. 4

    Choose how to match

    A whole word anywhere in the text, an exact match or even part of another word. Test an example right in the wizard.

    Choose how to match — the setup screen in ETOCHATBOT
  5. 5

    Where to match keywords

    In comments, DMs or both. On the next step, choose all posts or just one.

    Where to match keywords — the setup screen in ETOCHATBOT
  6. 6

    Once a day per person

    If someone writes the keyword again, they won’t receive the same resource twice that day, even under another post.

    Once a day per person — the setup screen in ETOCHATBOT
  7. 7

    Reply to the comment

    Everyone can see it. Add several replies for your bot to alternate between, or leave it empty.

    Comment reply setup screen in ETOCHATBOT
  8. 8

    What to send in DMs

    Send what people request with the keyword: a guide, link or promo code. Add up to three buttons under the message, with tracked clicks.

    What to send in DMs — the setup screen in ETOCHATBOT
  9. 9

    Review and turn on

    All settings on one screen. Click a row to edit it.

    Review and turn on — the setup screen in ETOCHATBOT

FAQs

Do keywords work under Reels?
Yes, under posts and Reels, and in DMs. People can send the keyword as a message too.
How many DMs can the bot send?
Instagram allows one DM per comment, within 7 days. Further messages are possible only if the person replies or taps a button in your bot’s message.
Can I send a guide to followers only?
Yes. Enable follower checks in the same wizard.
How much is it?
Keywords are available on every plan. Free Starter includes one rule and 50 conversations a month. Plus (19,99 €/month) and Premium have no limits. Your first 3 days of Premium are free.

Keyword replies in a few minutes

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