A chatbot for Instagram

Replies in DMs and post comments, sends a guide when someone writes a keyword and checks whether they follow you.

Official Instagram integration: connect in a couple of minutes, no coding needed. Let AI answer other questions.

Connect Instagram 3 days of Premium free
A keyword in a comment and the bot’s reply: “Sent to your DMs”
A bot’s message in Instagram DMs

Keywords: from comments to DMs

Someone writes a keyword under a post or Reel, or in a DM. Your bot replies to their comment and privately sends a guide, link or promo code.

  • A different rule for each post

    Send a guide under one post and a price list under another. Each rule can have several keywords, and matching is case-insensitive.

  • Once a day per person

    If someone writes the keyword again, the bot won’t send the guide twice on the same day. Keep their inbox free of repeated messages.

  • See who opened your link

    Links sent in messages are tracked. Each rule shows how many people opened your guide.

How to set up a keyword
Instagram keyword automation wizard in ETOCHATBOT

Auto-replies to every comment

Your bot replies under posts with a random response from your list, or an AI reply that addresses the comment.

  • Replies that sound natural

    Add at least five responses. The bot picks one at random each time. In AI mode, replies use the tone you choose.

  • You choose where to reply

    In comments, DMs or both. Under all posts or selected ones. Skip comments made up entirely of emojis if you wish.

  • Spam filter

    The bot hides or deletes links, other people’s contact details, all-caps comments and repeated messages, then alerts you in Telegram. Enable each rule separately.

How to set up comment auto-replies
A bot’s Instagram post reply: “Sent you a DM”

Check followers before sending a guide

Your bot asks Instagram whether the person follows you, rather than taking their word for it.

  • Following you? They get the guide

    The resource arrives in DMs as soon as the check is complete.

  • Not following? An “I’m following” button

    Your bot asks them to follow and sends a button. They tap it, and the bot checks again before sending the guide.

  • A “follower” tag

    People who follow to get the guide receive a tag on their customer profile, making them easy to find.

How follower checks work
  1. Someone writes a keyword — under a post or in DMs
  2. Your bot checks whether they follow you through Instagram
  3. Followinggets the guide and a “follower” tag
    Not followinggets an “I’m following” button so the bot can check again

AI answers other questions

Prices, availability and delivery: if a message doesn’t match any flow, an AI agent replies using your materials. In DMs and post comments.

  • Learns from your content

    Add prices, delivery terms and service descriptions as a website link, file or text.

  • If it doesn’t know, it asks you

    Unanswered questions are collected in a list. Answer once and the agent can handle them next time.

  • Complex questions go to your team

    When a customer asks for a person, the agent hands over to your team with a short summary of the conversation.

How to train an AI agent
AI agent wizard: add a website, upload a file or describe your business

Scheduled posts, Reels and Stories

Create a post on your computer and pick a time. It goes live on its own, even when you’re offline. Available on Plus and Premium.

  • Goes live at the exact minute

    A post, a carousel of up to 10 photos and videos, a Reel with your own cover or a Story from a business account.

  • First comment on autopilot

    Your bot adds hashtags, a link or a call to comment a keyword under the post as soon as it goes live, or later.

  • Stats for every publication

    Reach, views, saves and shares are collected automatically for a whole week after publishing.

How to set up automatic posting
ETOCHATBOT post editor: Post, Carousel, Reels and Stories formats and carousel slides

How to connect Instagram

No code or API keys. Use the official Instagram login.

  1. 1

    Sign up

    Sign up with email. No card required. Your first 3 days of Premium are free.

  2. 2

    Sign in to Instagram

    Click “Connect Instagram”, sign in to your professional account and allow access to messages and comments.

  3. 3

    Turn on the flow

    Keywords, comment auto-replies or replies to story mentions: choose a template and answer the wizard’s questions.

Connect Instagram3 days of Premium free

Instagram chatbot FAQs

Can I create an Instagram chatbot for free?
Yes. Starter is free, with 50 conversations a month and one flow, such as keywords under a post. It doesn’t include an AI agent. New users get full Premium access for their first 3 days. See how to build a free keyword bot.
How do I automate Instagram DMs?
Connect a professional account and enable flows: greetings for new conversations, keyword replies, story mention replies and keywords under posts. An AI agent answers other questions using your materials and passes complex ones to an operator. More about DM auto-replies.
How does a bot reply to comments?
Under a post, it uses a reply from your list or an AI answer. In DMs, it sends a message with a guide or link. Reply to all comments or keywords only, under all posts or selected ones. More about comment auto-replies.
How do follower checks work?
Before sending a guide, your bot asks Instagram whether the person follows you. Followers get the resource. Others are asked to follow and receive an “I’m following” button. The bot checks again when they tap it. Follow the steps on our follower check page.
Can I message someone first or send a broadcast?
No. Instagram lets businesses message someone only within 24 hours of that person’s message. The rule applies to every service. To generate enquiries, use a keyword under a post or Reel. Someone leaves the keyword, and the bot sends them a DM.
What account do I need?
A professional account: Business or Creator. Switch from a personal profile in Instagram settings for free, and switch back at any time.
What access does the service receive?
Access is granted only through Instagram’s official screen: profile information, private messages, comments, post statistics and publishing the posts you schedule. We never see your Instagram password.
How are you different from ManyChat?
The flows are the same: keywords, comment replies and follower checks. You pay in rubles with a card from any Russian bank, with documents available for businesses. Instagram conversations join the same inbox as Telegram. See our ManyChat alternative comparison.
Can I schedule posts, Reels and stories?
Yes. In “Posts”, schedule a post, a carousel of up to 10 photos and videos, a Reel or a story. After publication, statistics are collected: reach, views and saves. Available on Plus and Premium. More about scheduled posting.
How much does an Instagram chatbot cost?
Starter is free. Plus costs 19,99 €/month. Premium, with an AI agent and 500 AI replies, costs 34,99 €/month. Prices are per connected account. Your first 3 days of Premium are free, with no card required.
Can I accept payments in chat?
Yes. Connect Prodamus, YooKassa, Robokassa or CloudPayments. Your bot sends an invoice in DMs after a keyword and delivers the product automatically after payment. How to connect payments. Available on Plus and Premium.

Connect Instagram in a couple of minutes

Connect Instagram Talk to us

3 days of Premium free, no card required